{"product_id":"chinefarge-a-sino-western-joint-venture-a-case-study-report-von-gebhard-deissler","title":"Chinefarge: A Sino-Western Joint Venture","description":"\u003cp\u003eResearch Paper (undergraduate) from the year 2004 in the subject Orientalism \/ Sinology - General, , course: Interkulturelles Management, language: English, abstract: ¿Chinefarge¿ is an intercultural business case study report and refers to a Sino-western joint venture of Paris-based Lafarge and Huaibei Mining Company (HMC) near Beijing. Lafarge is a major global player in construction materials that tries to gain a foothold in Asia, more specifically in China which has an extraordinary need of construction materials and know-how to satisfy its emergent economy. While one can gain market share and the other a powerful partner, the cultural challenges of the IJV constituted a barrier for both sides. This succinct case study report diagnoses the cultural challenges they encountered in the initial stages of the joint venture and recommends some solutions.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783640871056\"\u003e\u003ch3\u003eA Case Study Report\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783640871056","offer_id":39442567200861,"sku":"9783640871056","price":15.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/6bb2381e-5f36-4a21-b1ba-253e899754ef.jpg?v=1777783633","url":"https:\/\/shop.autorenwelt.de\/products\/chinefarge-a-sino-western-joint-venture-a-case-study-report-von-gebhard-deissler","provider":"Autorenwelt Shop","version":"1.0","type":"link"}