{"product_id":"changing-trends-in-marketing-communications-von-aiva-jaceviciute-und-dovile-jurasiute","title":"Changing Trends in Marketing Communications","description":"\u003cp\u003eMarketing communication technologies are getting  smarter and reach us in different ways we have never  expected to be reached. In a world of attention, the  very well known saying ¿Money makes the world go  round¿ can now be modified into ¿Attention makes the  world go round¿. Such concepts as Entertainment  Marketing, Permission Marketing, and Ideavirus are  becoming increasingly popular and must be taken into  consideration while trying to communicate different  marketing messages successfully. The newly developed techniques generated interest to  try to answer a question: What are the non- traditional marketing communication  techniques and what is their potential in Latvia and  Lithuania? In addition, the two sub questions are:  1. What have been the main trends in the development  of marketing communication techniques in the world?  2. What is the  applicability\/effectiveness\/appropriateness of  advertising in toilets in Latvia and Lithuania? The results of the thesis give a good understanding  of the importance of the non-traditional marketing  communication techniques and is a good encouragement  to use such techniques more frequently.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844381009\"\u003e\u003ch3\u003eHow to Grab and Keep Attention?\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844381009","offer_id":39495965016157,"sku":"9783844381009","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/ad48bd70-a7cf-47a9-ae38-9f58d656ccee.jpg?v=1775710551","url":"https:\/\/shop.autorenwelt.de\/products\/changing-trends-in-marketing-communications-von-aiva-jaceviciute-und-dovile-jurasiute","provider":"Autorenwelt Shop","version":"1.0","type":"link"}