{"product_id":"change-management-and-market-orientation-von-fisnik-bytyqi","title":"Change Management and Market Orientation","description":"\u003cp\u003ePublic companies in Kosovo, including PTK, have gone  through major changes, subject to the loss of their  monopoly situation in the market and subject to  technological, legislative, and internal changes.   Consequently, to survive and\/or remain competitive  PTK must adapt and prepare for these changes and an  influential component involves how the company will  manage this new challenge in the market.   A quantitative research was conducted to covering  the effect of change on the company (i.e.,  commitment, job satisfaction, managerial support,  stress and burnout) and the movement of the company  towards market orientation.   The findings provided some positives and some  negative insights on the variables studied. Although  findings showed worrying levels of stress and burnout,  moderate empowerment and employee involvement, PTK  have a very satisfied and committed staff. The  findings also indicated low level of organizational  communication, both internal and external. Lastly,  the company sees customers as their key source of  change but lacks mobility in addressing their needs  and demands; while regulators are seen the least  source of change.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783843363228\"\u003e\u003ch3\u003ePublic Companies - Case of Post and Telecom of Kosovo J.S.C.\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783843363228","offer_id":39497154920541,"sku":"9783843363228","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/20de2fe3-2dcf-4694-bb77-e61b891320af.jpg?v=1758346887","url":"https:\/\/shop.autorenwelt.de\/products\/change-management-and-market-orientation-von-fisnik-bytyqi","provider":"Autorenwelt Shop","version":"1.0","type":"link"}