{"product_id":"change-how-to-make-big-things-happen-von-damon-centola-1","title":"Change","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e'A remarkable and important guide to effecting change in our individual lives, businesses, societies - and beyond' JONAH BERGER, bestselling author of \u003ci\u003eContagious\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eHow did movements like the Arab Spring and \u003c\/b\u003e\u003cb\u003eBlack Lives Matter take off when they did? \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eHow did Lord Kitchener recruit 2,000,000 volunteers at the start of World War I?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWhy did Twitter take hold while Google+ has failed?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWhat surprising lessons can we learn from Covid 19?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eFrom the spread of Covid-19 to the rise of political polarization, from implicit bias to genetically modified food, from NASA to Netflix - it's time to think differently about how change works.\u003cbr\u003e\u003cbr\u003eProfessor Damon Centola is the world expert in the new science of networks. His ground-breaking research across areas as disparate as voting, health, technology and finance has highlighted powerful and highly effective new ways to ensure lasting change. In this book, Centola distils over a decade of deep experience into a fascinating new theory that challenges previous assumptions that new ideas are either contagious or not. \u003cbr\u003e\u003cbr\u003e\u003ci\u003eChange\u003c\/i\u003e shows that beliefs and behaviours are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex and much more interesting. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples, \u003ci\u003eChange\u003c\/i\u003e presents a paradigm-shifting new science for understanding what drives change, recognising our blind spots and how we can change the world around us.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781529373387\"\u003e\u003ch3\u003eHow to Make Big Things Happen\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9781529373387","offer_id":39417384927325,"sku":"9781529373387","price":16.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/4b7ae11b-7bac-4c69-bd17-a5df8eda786d.jpg?v=1779250736","url":"https:\/\/shop.autorenwelt.de\/products\/change-how-to-make-big-things-happen-von-damon-centola-1","provider":"Autorenwelt Shop","version":"1.0","type":"link"}