{"product_id":"celebrity-endorsements-and-consumers-perception-of-product-quality-von-michael-busler","title":"Celebrity Endorsements and Consumer''s Perception of Product Quality","description":"\u003cp\u003eConsumers purchasing decisions are based on many  factors.  The primary factor is the consumer''s  perception of value.  Consumer''s determine value by  judging the perceived benefit of the product and  then weighing that benefit against the price.   Producers will be able to sell their products to  consumers if their product is perceived to give the  consumer the greatest value.  In order to set a  profit maximizing price and still have the consumers  perceive value, the perceived benefit must be as  high as possible.  This research shows that by using  a properly matched and positively viewed celebrity  endorser in the advertisments for the products,  consumers will perceive the product to be of higher  quality and they will be willing to pay a higher  price.In addition this research shows how to  administer an experiment using surveys to test  marketing concepts.  Sample questionnaires and data  analysis techniques are also shown.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838381435\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838381435","offer_id":39499055399005,"sku":"9783838381435","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/8cb4e774-0d81-494d-9279-e758de38891f.jpg?v=1776145235","url":"https:\/\/shop.autorenwelt.de\/products\/celebrity-endorsements-and-consumers-perception-of-product-quality-von-michael-busler","provider":"Autorenwelt Shop","version":"1.0","type":"link"}