{"product_id":"buyerrank-online-social-network-analysis-for-viral-marketing-von-sean-lam","title":"BuyerRank: Online Social Network Analysis for Viral Marketing","description":"\u003cp\u003eIn recent years following the growing interest in  online social network analysis, the notion of viral  marketing has been proposed in both literature and  practice. However, in order to find the ¿opinion  leader¿ in the social network, marketers need to  have a sound analytic tool to rank potential buyers.  In order to tackle this issue, this research  proposes the UserRank and BuyerRank algorithms, both  Social Network Analysis models that aim to assist  marketers to rank potential buyers based on their  future influence estimated from their past  auctions\/purchase behaviours on eBay.The experiments  carried out using simulated data that is similar to  that of which is obtained from real world  environments were applied to the UserRank and  BuyerRank algorithms. The research finding shows  that it is possible to determine the most connected  user who also has the highest buying capabilities  or ¿buying power''.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838389899\"\u003e\u003ch3\u003eA method of Online Social Network Analysis\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838389899","offer_id":39469262798941,"sku":"9783838389899","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/94ff337d-49d3-48be-a83d-5ff1606e729c.jpg?v=1776495118","url":"https:\/\/shop.autorenwelt.de\/products\/buyerrank-online-social-network-analysis-for-viral-marketing-von-sean-lam","provider":"Autorenwelt Shop","version":"1.0","type":"link"}