{"product_id":"business-to-business-relationships-von-martin-hingley","title":"Business-to-business relationships","description":"\u003cp\u003eThis book constitutes analysis of a collection of  works published in international business and  marketing journal papers, underpinning a review of  the subject of Relationship Marketing (RM) in the  context of business-to-business marketing exchange.  Case material supporting this thesis contributes  context for the study of business relationships from  the viewpoint of stakeholders and their  organisations engaged in partnered and network  interaction.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838367460\"\u003e\u003ch3\u003eIn food supply chains\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838367460","offer_id":39499076632669,"sku":"9783838367460","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/3f28f772-5a47-4108-8aed-3a2a8bfdccde.jpg?v=1757741601","url":"https:\/\/shop.autorenwelt.de\/products\/business-to-business-relationships-von-martin-hingley","provider":"Autorenwelt Shop","version":"1.0","type":"link"}