{"product_id":"business-research-through-argument-von-mike-metcalfe","title":"Business Research Through Argument","description":"\n                                This book suggests that business research, in the collection,  analysis, and communication of evidence, will benefit from explicit  acceptance of research as argumentation. Argumentation is the process  of compiling an argument through selection and organization of the  relevant evidence. \n                \n                \u003cbr\u003e\n                                  Recently, business research methods books have placed too much  emphasis on the scientific method as brute empiricism, using only  large sample statistical testing and demanding prediction through  retesting old theories. Especially with regard to the study of human  activity, there is now much evidence that there is not one special  scientific method. \n                \n                \u003cbr\u003e\n                                  This book argues that all types of empirical data, including  statistics and personal experiences, be accepted as data, but that it  is essential that these observations be explained. This book will  provide researchers and postgraduate business students with a strategy  for conducting research that encourages thought, provides a way of  critically perceiving previous research, as well as suggesting a  logical structure for communicating their research.\n            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9780792396161\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781461359678\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Hardcover - 9780792396161","offer_id":51465286406,"sku":"9780792396161","price":106.99,"currency_code":"EUR","in_stock":true},{"title":"Softcover - 9781461359678","offer_id":39415272898653,"sku":"9781461359678","price":106.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/4ce49052-2a64-4e8b-8782-9a610a822079.jpg?v=1761800841","url":"https:\/\/shop.autorenwelt.de\/products\/business-research-through-argument-von-mike-metcalfe","provider":"Autorenwelt Shop","version":"1.0","type":"link"}