{"product_id":"business-fundamentals-for-engineering-managers-von-c-m-chang","title":"Business Fundamentals for Engineering Managers","description":"\u003cp\u003eEngineering managers and professionals make a long and lasting impact in the industry by regularly developing technology-based projects, as related to new product development, new service innovation or efficiency-centered process improvement, or both-to create strategic differentiation and operational excellence for their employers. They need certain business fundamentals that enable them to make decisions, based on both technology\u003c\/p\u003e\u003cp\u003eand business perspectives, leading to new or improved product or service offerings, which are technically feasible, economically viable, marketplace acceptable, and customer enlightening.\u003c\/p\u003e\u003cp\u003eThis book consists of three sets of business fundamentals. The chapter\u003c\/p\u003e\u003cp\u003e\"Cost Accounting and Control\" discusses service and product costing, activity-based costing to define overhead expenses, and risk analysis and\u003c\/p\u003e\u003cp\u003ecost estimation under uncertainty. The chapter \"Financial Accounting and Analysis\" delineates the key financial statements, financial analyses, balanced\u003c\/p\u003e\u003cp\u003escorecard, ratio analysis, and capital asset valuation-including operations, opportunities, and acquisition and mergers. The chapter \"Marketing Management\"\u003c\/p\u003e\u003cp\u003ereviews marketing functions, marketing forecasting, marketing segmentation, customers, and other factors affecting marketing in making value-adding contributions.\u003c\/p\u003e\u003cp\u003eThe new business vocabulary and useful analysis tools presented will enable engineering managers to become more effective when interacting with senior management, and to prepare themselves for assuming higher-level corporate responsibilities.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781606504789\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9781606504789","offer_id":46809796673861,"sku":"9781606504789","price":73.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/e55ad3de-0fb6-4720-b12e-15494a659c4b.jpg?v=1753677090","url":"https:\/\/shop.autorenwelt.de\/products\/business-fundamentals-for-engineering-managers-von-c-m-chang","provider":"Autorenwelt Shop","version":"1.0","type":"link"}