{"product_id":"brilliant-pr-von-cathy-bussey","title":"Brilliant PR","description":"\n                                \n                \u003cp\u003e\n                                        Written by the features editor of the leading UK weekly for PR professionals, \n                    \n                    \u003ci\u003ePRWeek\u003c\/i\u003e\n                                        and featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business.\n                \n                \u003c\/p\u003e\n                                \n                \u003cp\u003e \u003c\/p\u003e\n                                \n                \u003cp\u003eCoveringevery aspect of public relations, from identifying your compelling proposition, pitching a story and writing a press release, through to mastering social media and executing a good campaign, it is packed full of insider stories, sample press releases and examples of good PR, so you’ll find out how to make a winning impact. \u003c\/p\u003e\n                                \n                \u003cp\u003e\n                                        \n                    \u003cb\u003e\n                                                 \n                        \n                        \u003ci\u003eBrilliant Outcomes : \u003c\/i\u003e\n                                            \n                    \u003c\/b\u003e\n                                    \n                \u003c\/p\u003e\n                                \n                \u003cul\u003e\n                                        \n                    \u003cli\u003e\n                                                \n                        \u003cb\u003eLearn how to present yourself or your business to the public\u003c\/b\u003e\n                                                \n                        \u003cp\u003e\u003c\/p\u003e\n                                                 \n                    \n                    \u003c\/li\u003e\n                                        \n                    \u003cli\u003e\n                                                \n                        \u003cb\u003eUnderstand the elements of a PR campaign and how to pitch to the media \u003c\/b\u003e\n                                                \n                        \u003cp\u003e\u003c\/p\u003e\n                                            \n                    \u003c\/li\u003e\n                                        \n                    \u003cli\u003e\n                                                \n                        \u003cb\u003eFind out how to manage a crisis \u003c\/b\u003e\n                                                \n                        \u003cp\u003e\u003c\/p\u003e\n                                            \n                    \u003c\/li\u003e\n                                        \n                    \u003cli\u003e\n                                                \n                        \u003cb\u003eDiscover the power of social networking and how to get noticed online\u003c\/b\u003e\n                                                \n                        \u003cp\u003e\u003c\/p\u003e\n                                            \n                    \u003c\/li\u003e\n                                    \n                \u003c\/ul\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9780273746584\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9780273746584","offer_id":55722507862341,"sku":"9780273746584","price":15.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/0a58f9f4-57f1-4367-8b18-79ca50abdfbd.jpg?v=1780027371","url":"https:\/\/shop.autorenwelt.de\/products\/brilliant-pr-von-cathy-bussey","provider":"Autorenwelt Shop","version":"1.0","type":"link"}