{"product_id":"brending-w-postmodernistskom-obschestwe-zelenyj-kak-faktor-differenciacii-von-martin-hwidber-id-peter-jedwards-jorgensen","title":"Brending w postmodernistskom obschestwe","description":"\u003cp\u003eZelenyj cwet - äto ne prosto trend, prihot' ili dwizhenie; on takzhe ne qwlqetsq rezul'tatom shumihi w SMI. Dzhejk Grant (2008) nazywaet äto sleduüschej rewolüciej (posle Interneta). Grin priwlek wnimanie shirokoj obschestwennosti, i oni stanowqtsq wse bolee kritichnymi i politicheskimi w swoem potrebitel'skom powedenii. Jeto priwelo k tomu, chto korporacii tratqt milliony dollarow na \"zelenyj\" marketing i kommunikaciü \"zelenyh\" usilij w celom. Mnogie predpriqtiq prygnuli w zelenyj furgon, i kolichestwo zelenyh rynkow, predpriqtij i marketingowyh kampanij rastet. Takim obrazom, \"zelenyj\" terqet swoü unikal'nost'. Poätomu nastalo wremq zadat'sq woprosom, umestno li esche rassmatriwat' \"zelenyj\" kak faktor differenciacii w marketingowyh kommunikaciqh.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786202706995\"\u003e\u003ch3\u003eZelenyj kak faktor differenciacii\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9786202706995","offer_id":39465996746845,"sku":"9786202706995","price":37.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/9843aaae-deba-44b4-a45b-0682965f381c.jpg?v=1757398965","url":"https:\/\/shop.autorenwelt.de\/products\/brending-w-postmodernistskom-obschestwe-zelenyj-kak-faktor-differenciacii-von-martin-hwidber-id-peter-jedwards-jorgensen","provider":"Autorenwelt Shop","version":"1.0","type":"link"}