{"product_id":"brending-von-faustino-taderera","title":"Brending","description":"\u003cp\u003eFaustino Taderera, znamenitost', samyj publikuemyj, otshlifowannyj i ukrashennyj specialist po marketingu i strategii mezhdunarodnogo biznesa, akademik, ikona i guru w Afrike, po prozwischu \"Tom Piters iz Zimbabwe, Afriki i Blizhnego Vostoka\", napisal ätu knigu, BRJeNDING, kak prodwinutyj kurs na urowne bakalawra i aspiranta i ohwatywaet takie temy kak: - brending produkta, korporatiwnyj i nacional'nyj brending; analiz stoimosti; innowacii; TQM; NIOKR; reinzhiniring processow; marketingowye plany; ustojchiwoe konkurentnoe preimuschestwo; resursnaq model'; powedenie potrebitelej; wospriqtie; strategii globalizacii dlq firm i stran; segmentaciq; pozicionirowanie; tendery; Ansoff Product-Growth Matrix; BCG Matrix; obschie strategii Portera; ätika; korporatiwnoe uprawlenie; social'naq otwetstwennost'. Jeto glawnaq cel' professora Taderery w ego stremlenii k issledowaniqm i sowershenstwu w oblasti marketinga i mezhdunarodnogo biznes-obrazowaniq, kotoroe sleduet po stopam ego drugoj populqrnoj knigi, ozaglawlennoj LEADERSHIP.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786203371239\"\u003e\u003ch3\u003eVospriqtie, pozicionirowanie, segmentaciq\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786203371239","offer_id":39652855873629,"sku":"9786203371239","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/0c2763b3-528b-4164-afc2-10ab4a38b6b3.jpg?v=1758003854","url":"https:\/\/shop.autorenwelt.de\/products\/brending-von-faustino-taderera","provider":"Autorenwelt Shop","version":"1.0","type":"link"}