{"product_id":"brending-rabotodatelej-i-ozhidaniq-pokoleniq-y-von-liza-burbigu","title":"Brending rabotodatelej i ozhidaniq pokoleniq \"Y\"","description":"\u003cp\u003eProdolzhaüschaqsq rewolüciq 2.0 menqet sposoby polucheniq informacii. Pokolenie Y nahoditsq na perednem krae. Kompanii obraschaütsq k ätoj celewoj gruppe kak k potrebitelqm i stalkiwaütsq s nowymi problemami pri ih najme. Koncepciq brendinga rabotodatelq pozwolila ätim kompaniqm razrabotat' inye usiliq dlq priwlecheniq ätih nowyh talantow s razlichnymi ozhidaniqmi. Jeti usiliq usiliwaütsq blagodarq prozrachnosti, kotoraq stala neobhodimoj, i setqm, kotorye molodye lüdi imeüt esche do nachala raboty. Cel' dannoj dissertacii - prowerit', sootwetstwuet li nowoe predlozhenie ätih kompanij, naprawlennoe na poluchenie bolee ämocional'nyh wygod, ozhidaniqm kandidatow pokoleniq Y. Dlq ätogo byli prowedeny kachestwennye interw'ü s nekotorymi iz naibolee prodwinutyh kompanij w processe brendinga rabotodatelq, a takzhe kolichestwennoe issledowanie bolee 200 molodyh lüdej, neposredstwenno stolknuwshihsq s ätim nowym tipom rekrutinga.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786205837689\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786205837689","offer_id":46443903975749,"sku":"9786205837689","price":19.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/236e6b41-dc6c-4ec6-9e02-11304a7cade2.png?v=1758949842","url":"https:\/\/shop.autorenwelt.de\/products\/brending-rabotodatelej-i-ozhidaniq-pokoleniq-y-von-liza-burbigu","provider":"Autorenwelt Shop","version":"1.0","type":"link"}