{"product_id":"brending-goroda-kak-kulturnoj-destinacii-von-jejup-ardahanlyoglu","title":"Brending goroda kak kul'turnoj destinacii","description":"\u003cp\u003eObychno, kogda goworqt ob äkwiwalentnosti brenda mesta naznacheniq, prinimaüt wo wnimanie chetyre izmereniq: oswedomlennost', associacii, wosprinimaemoe kachestwo i loql'nost'. V dannoj knige rassmatriwaetsq pqtoe izmerenie: kul'turnye aktiwy brenda. Predlozhennaq model', w centre kotoroj nahodqtsq kul'turnye aktiwy brenda destinacii, byla prowerena s tochki zreniq mezhdunarodnyh turistow, ostanawliwaüschihsq w hostelah Stambula. V dannom issledowanii rassmatriwaetsq wzaimoswqz' mezhdu prodolzhitel'noj wowlechennost'ü w puteshestwie i izmereniqmi brenda, osnowannogo na kliente, dlq turisticheskogo naprawleniq. Krome togo, byla izuchena wzaimoswqz' mezhdu buduschim powedeniem i udowletworennost'ü potrebitelej. Jeta kniga prizwana stat' sprawochnikom po teme brendinga destinacij dlq issledowatelej.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786207107551\"\u003e\u003ch3\u003eIssledowanie brenda Stambula kak mesta naznacheniq\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786207107551","offer_id":47586543698245,"sku":"9786207107551","price":55.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/bd9819ee-18ac-48b9-a16f-8e590ea3a535.jpg?v=1748671681","url":"https:\/\/shop.autorenwelt.de\/products\/brending-goroda-kak-kulturnoj-destinacii-von-jejup-ardahanlyoglu","provider":"Autorenwelt Shop","version":"1.0","type":"link"}