{"product_id":"branding-von-faustino-taderera","title":"Branding","description":"\u003cp\u003eFaustino Taderera, the celebrity, the most  published, polished and decorated Marketing and  International Business strategist, academic, icon  and guru in Africa, nicknamed, \"The Tom Peters of  Zimbabwe, Africa and the Middle East,\" wrote this  book, BRANDING, as an advanced course at  undergraduate and postgraduate level and covers  topics like:- product, corporate and national  branding; value analysis; innovation; TQM; R\u0026amp;D;  process re-engineering; marketing plans; sustainable  competitive advantage; resource based model;  consumer behaviour; perception; globalization  strategies for firms and nations; segmentation;  positioning; tendering; Ansoff Product-Growth  Matrix; the BCG Matrix; Porter¿s generic strategies;  ethics; corporate governance; social responsibility.  This is Professor Tadereräs mainstay in his pursuit  of research and excellence in Marketing and  International Business Education which follows on  the footsteps of his other highly popular book  entitled LEADERSHIP.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838366470\"\u003e\u003ch3\u003ePerception, Positioning, Segmentation\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838366470","offer_id":39469258702941,"sku":"9783838366470","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/661170a2-7106-47e3-812e-0c66e75f9646.jpg?v=1757825285","url":"https:\/\/shop.autorenwelt.de\/products\/branding-von-faustino-taderera","provider":"Autorenwelt Shop","version":"1.0","type":"link"}