{"product_id":"branding-in-organized-retailing-a-customer-perspective-brand-recognition-by-customers-von-nishith-mishra","title":"Branding in Organized Retailing: A Customer Perspective","description":"\u003cp\u003eThis book is an outcome of my thesis on a comparative study of customer buying behaviour of private label brands and national brands in organized retailing conducted in Delhi and National Capital Region (NCR) between years 2012-2016 in India.The book is composed of seven chapters in total. First four chapters are theoretical in nature. Chapter 5 is purely related to analysis of the data collected and analyzed, and remaining chapters are the concluding ones discussing on findings, interpretation, limitations and recommendations of the research outcome.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786202675420\"\u003e\u003ch3\u003eBrand Recognition by Customers\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9786202675420","offer_id":39466058350685,"sku":"9786202675420","price":71.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/a2701b19-46bb-436a-b440-175863c62ad3.jpg?v=1775710688","url":"https:\/\/shop.autorenwelt.de\/products\/branding-in-organized-retailing-a-customer-perspective-brand-recognition-by-customers-von-nishith-mishra","provider":"Autorenwelt Shop","version":"1.0","type":"link"}