{"product_id":"branding-how-to-determine-your-brand-and-channel-your-marketing-efforts-correctly-von-daniel-peterson-michael-k-freeman","title":"Branding","description":"\u003cp\u003eRevision with unchanged content. With limited advertising and marketing budgets and an over communicated world,  finding a niche or a unique differentiator for a university has be­come crucial. This statement will be supported by the research from Jack Trout and Al Ries in their many books on \"Positioning\". In addition, some journal ar­ti­cles and textbooks by Phil Kotler, D. Akers, and others support the need for differen­tiating your product or service. Finally, some research on the limited and decreasing state funding going to universities, administrators are finding ways to become more efficient and effective; sometimes by stream­lining their program offerings etc.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783639410013\"\u003e\u003ch3\u003eHow to determine your  brand and channel your  marketing efforts correctly\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783639410013","offer_id":39439062106205,"sku":"9783639410013","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/637c67c9-b09c-401e-a236-fdc7861ad6a7.jpg?v=1776319031","url":"https:\/\/shop.autorenwelt.de\/products\/branding-how-to-determine-your-brand-and-channel-your-marketing-efforts-correctly-von-daniel-peterson-michael-k-freeman","provider":"Autorenwelt Shop","version":"1.0","type":"link"}