{"product_id":"branding-as-communication-von-susan-b-barnes-1","title":"Branding as Communication","description":"Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears.\nBy combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues.\nProviding a comprehensive overview of the branding process – from the creation of brands to analysis of their messages – readers will begin to understand the communicative impact of branding.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781433128035\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781433128042\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9781433128035","offer_id":39416653807709,"sku":"9781433128035","price":73.25,"currency_code":"EUR","in_stock":true},{"title":"Hardcover - 9781433128042","offer_id":39538743836765,"sku":"9781433128042","price":136.35,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/0134c480-9709-46a8-8320-41c52142ea45.jpg?v=1780719628","url":"https:\/\/shop.autorenwelt.de\/products\/branding-as-communication-von-susan-b-barnes-1","provider":"Autorenwelt Shop","version":"1.0","type":"link"}