{"product_id":"branding-approaches-of-start-up-companies-von-sabrina-bresciani","title":"Branding Approaches of Start-Up Companies","description":"\u003cp\u003eThis book presents the approach to branding activities of the biggest start-up companies of Switzerland. The goal is to analyze the practices and the level of reception of branding concepts by newly created companies. For this purpose, fifteen start-up companies in Switzerland were studied and compared from the branding and corporate communication point of view. Even though a vast literature covers the topic of branding for well-established companies, still very few studies focus on the crucial starting phase of a company. The study took place in 2006 and analyzed the branding activities of fifteen among the largest Swiss start-ups. The companies are analyzed from a branding perspective through interviews, observations, website and logo analysis. Theoretical and practical implications are illustrated, with the aim to extrapolate useful information for entrepreneurs.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783639720013\"\u003e\u003ch3\u003eAn Exploratory Analysis of Current Practices in Switzerland\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783639720013","offer_id":39467228627037,"sku":"9783639720013","price":36.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/0109c6c5-c23f-4ec9-88df-c1051e68d701.jpg?v=1774591479","url":"https:\/\/shop.autorenwelt.de\/products\/branding-approaches-of-start-up-companies-von-sabrina-bresciani","provider":"Autorenwelt Shop","version":"1.0","type":"link"}