{"product_id":"brand-portfolio-analysis-in-the-female-segment-of-russian-market-von-yulia-s-denisova","title":"Brand Portfolio Analysis in the Female Segment of Russian Market","description":"\u003cp\u003eThe main goal of the current master dissertation is the research of the brand portfolio architecture. Brand portfolio analysis is made from two perspectives: analysis of the theoretical concepts and models of the brand portfolio architecture; and the practical analysis of the Gillette Company brand portfolio in the female segment of Russian market. With this example the author aimed to make a practical application of the brand architecture theories and to check their viability in the real business cases.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783846534953\"\u003e\u003ch3\u003eThe Case of Gillette Company\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783846534953","offer_id":39471363063901,"sku":"9783846534953","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/23d97240-3179-413b-b9ed-25ceb2b2697b.jpg?v=1757912497","url":"https:\/\/shop.autorenwelt.de\/products\/brand-portfolio-analysis-in-the-female-segment-of-russian-market-von-yulia-s-denisova","provider":"Autorenwelt Shop","version":"1.0","type":"link"}