{"product_id":"brand-personality-von-iva-rakocevic","title":"Brand Personality","description":"\u003cp\u003eBachelor Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University of Vienna, language: English, abstract: This bachelor thesis should give an overview of brand personality, as an important part of\u003c\/p\u003e\u003cp\u003ebranding. Going through historical periods before the 20th century up to present day, I will try\u003c\/p\u003e\u003cp\u003eto present the development of brand personality through different phases. The main focus of\u003c\/p\u003e\u003cp\u003ethis bachelor thesis will be on Aakers model of brand personality, as she was the first author\u003c\/p\u003e\u003cp\u003ewho developed brand personality scales.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783656019831\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783656019831","offer_id":39432034877533,"sku":"9783656019831","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/2edbb313-e8bd-45b3-b7a5-6dc96440a7b2.jpg?v=1777871684","url":"https:\/\/shop.autorenwelt.de\/products\/brand-personality-von-iva-rakocevic","provider":"Autorenwelt Shop","version":"1.0","type":"link"}