{"product_id":"brand-management-von-oliver-vogler","title":"Brand Management","description":"\n                                \n                \u003cp\u003e\n                                        This textbook provides a practical approach to brand leadership, tailored for master’s students in business schools, executive education participants, and brand management professionals. Built around the proprietary framework – The Brand Management Clock Face – the book is structured into twelve chapters that systematically address key management challenges across a brand’s lifecycle. The content combines well-established academic concepts with years of hands-on brand management experience. It bridges the strategic clarity of German brand identity models with the action-oriented mindset of American and French brand leadership.\n                    \n                    \u003cbr\u003e\n                                        This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.\n                \n                \u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783658502447\"\u003e\u003ch3\u003eBrand Strategy, Brand Implementation, and Brand Evaluation\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783658502447","offer_id":55892475674949,"sku":"9783658502447","price":42.79,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/19b7b264-63be-42ee-9465-7fdddcaadd84.jpg?v=1780723189","url":"https:\/\/shop.autorenwelt.de\/products\/brand-management-von-oliver-vogler","provider":"Autorenwelt Shop","version":"1.0","type":"link"}