{"product_id":"brand-global-adapt-local-von-katherine-melchior-ray-und-nataly-kelly","title":"Brand Global, Adapt Local","description":"\u003cp\u003eBuild long-lasting value by crafting brands that transcend cultural boundaries through developing a deep understanding of diverse cultures and consumer preferences.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781398619715\"\u003e\u003ch3\u003eHow to Build Brand Value Across Cultures\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9781398619715","offer_id":53845638381893,"sku":"9781398619715","price":37.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/7eb1e69d-a177-42ba-8c64-2ccf7e3a2a0d.jpg?v=1780546397","url":"https:\/\/shop.autorenwelt.de\/products\/brand-global-adapt-local-von-katherine-melchior-ray-und-nataly-kelly","provider":"Autorenwelt Shop","version":"1.0","type":"link"}