{"product_id":"brand-fans-lessons-from-the-worlds-greatest-sporting-brands-von-aaron-c-t-smith-constantino-stavros-kate-westberg","title":"Brand Fans","description":"\n                                \n                \u003cp\u003e\n                                        Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, \n                    \n                    \u003ci\u003eBrand Fans \u003c\/i\u003e\n                                        explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.\n                \n                \u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783319488530\"\u003e\u003ch3\u003eLessons from the World's Greatest Sporting Brands\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783319840321\"\u003e\u003ch3\u003eLessons from the World's Greatest Sporting Brands\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Hardcover - 9783319488530","offer_id":40611150135389,"sku":"9783319488530","price":149.79,"currency_code":"EUR","in_stock":true},{"title":"Softcover - 9783319840321","offer_id":39420004925533,"sku":"9783319840321","price":149.79,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/af9a4642-af06-4bd6-8739-d750a18ecc5e.jpg?v=1761629108","url":"https:\/\/shop.autorenwelt.de\/products\/brand-fans-lessons-from-the-worlds-greatest-sporting-brands-von-aaron-c-t-smith-constantino-stavros-kate-westberg","provider":"Autorenwelt Shop","version":"1.0","type":"link"}