{"product_id":"brand-and-myth-von-stefan-waller","title":"Brand and Myth","description":"\n                \u003cp\u003e\n                    \u003cstrong\u003eBrand and Myth\u003c\/strong\u003e\n                \u003c\/p\u003e\n\n\u003cp\u003e\n                    \u003cstrong\u003eA Cultural-Philosophical Consideration\u003c\/strong\u003e\n                \u003c\/p\u003e\n\n\u003cp\u003eBrands reflect the desires of the modern individual. In Nike, it’s the hope of achieving success by simply doing it; in a Mercedes, it’s the pursuit of status; and in a MasterCard, it encapsulates the longing for those moments that cannot be bought with money (but for which you still need money). The list can go on for a long time. Despite the fact that these brand messages are understood across various cultures, they have played a secondary role in cultural-philosophical debates. To professional thinkers, brands appear, at best, as banal and, at worst, as instruments in a malign illusionary context. They are seen as expressions of capitalism, something to be viewed critically, and thus rejected. From a more neutral standpoint, the engagement with brands is understood as a subject of business administration, marketing, and design, and therefore considered outside of one’s own area of expertise.\u003c\/p\u003e\n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783662706770\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783662706770","offer_id":54409244868933,"sku":"9783662706770","price":32.09,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/d743f36d-01d8-4eae-93ee-3134ed2ff8ea.jpg?v=1769405018","url":"https:\/\/shop.autorenwelt.de\/products\/brand-and-myth-von-stefan-waller","provider":"Autorenwelt Shop","version":"1.0","type":"link"}