{"product_id":"brand-and-marketing-communication-in-golf-von-charlotte-kierdorf","title":"Brand and marketing communication in golf","description":"\u003cp\u003eSeminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Bergisch Gladbach, course: Business English, language: English, abstract: 1. Introduction\u003c\/p\u003e\u003cp\u003e2. Theoretical basics\u003c\/p\u003e\u003cp\u003e-What is ¿marketing communication¿?\u003c\/p\u003e\u003cp\u003e-What are the objectives of it?\u003c\/p\u003e\u003cp\u003e-How does ¿marketing communication¿ work?\u003c\/p\u003e\u003cp\u003e-What is a brand? What is ¿brand equity¿?\u003c\/p\u003e\u003cp\u003e3. Practical part\u003c\/p\u003e\u003cp\u003e-Why is the golf market an attractive communication platform?\u003c\/p\u003e\u003cp\u003e-Which elements of brand and marketing communication could a company use in golf?\u003c\/p\u003e\u003cp\u003e-Example of the company\/ brand ¿NIKE Golf¿\u003c\/p\u003e\u003cp\u003e4. Conclusion\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eObjectives\u003c\/p\u003e\u003cp\u003e-Learn about key aspects of brand and marketing communication in general and in golf\u003c\/p\u003e\u003cp\u003e-Adopt the theoretical knowledge in golf using the example of NIKE\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783656327745\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783656327745","offer_id":39446167158877,"sku":"9783656327745","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/c49db5a2-dd56-4940-8249-fa701800543f.jpg?v=1777958544","url":"https:\/\/shop.autorenwelt.de\/products\/brand-and-marketing-communication-in-golf-von-charlotte-kierdorf","provider":"Autorenwelt Shop","version":"1.0","type":"link"}