{"product_id":"brainstorming-a-how-to-strategy-guide-von-anonym","title":"Brainstorming. A How-To Strategy Guide","description":"\u003cp\u003eSeminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Heilbronn University of Applied Sciences, language: English, abstract: In the late 1930s, Alex Osborn was fed up to the back teeth. In the advertising agency BDO, of which he was among the co-founders, there were dozens of meetings which were anything but inspiring; they lasted too long, they were tiring and they also inhibited any kind of creativity. Osborn was aware of these flaws and recalled the 400-year-old Indian method - Prai Barshana ¿ and improved upon it. He named this new technique after this Indian method: \"using the brain to storm a problem\". Today, brainstorming is one of the most popular methods of idea generating and it is helpful in aiding creativity in business. Through spontaneous expressions within a group, without judgement or critiquing, a large number of ideas are generated and developed in order to solve a specific problem.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783668918412\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783668918412","offer_id":39452484010077,"sku":"9783668918412","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/6aa237a8-afcc-41c1-a705-d83787432b70.jpg?v=1778563611","url":"https:\/\/shop.autorenwelt.de\/products\/brainstorming-a-how-to-strategy-guide-von-anonym","provider":"Autorenwelt Shop","version":"1.0","type":"link"}