{"product_id":"boundary-spanning-marketing-organization-a-theory-and-insights-from-31-organization-theories-von-g-tomas-m-hult","title":"Boundary-Spanning Marketing Organization","description":"Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization.  In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning roles.  Expanding upon his article published in the Journal of the Academy of Marketing Science in 2011, Tomas Hult draws thematic marketing insights from the integration of thirty-one organization theories to advance knowledge on the boundary-spanning marketing organization within four areas: strategic marketing resources, marketing leadership and decision making, network alliances and collaborations, and the domestic and global marketplace.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781461438182\"\u003e\u003ch3\u003eA Theory and Insights from 31 Organization Theories\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9781461438182","offer_id":39416960417885,"sku":"9781461438182","price":53.45,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/93c07b36-9c27-4962-8528-a91bc64de22b.jpg?v=1775102823","url":"https:\/\/shop.autorenwelt.de\/products\/boundary-spanning-marketing-organization-a-theory-and-insights-from-31-organization-theories-von-g-tomas-m-hult","provider":"Autorenwelt Shop","version":"1.0","type":"link"}