{"product_id":"beyond-the-choice-of-entry-mode-a-case-study-of-micropower-von-karl-nordhill-judith-plante","title":"Beyond the Choice of Entry Mode - A case study of Micropower","description":"\u003cp\u003eSeminar paper from the year 2002 in the subject Business economics - Offline Marketing and Online Marketing, grade: Passed with Distinction (1,0), Växjö University (School of Management and Economics), course: International Marketing Strategies, language: English, abstract: Any company that starts to do business in foreign markets goes through a process,\u003c\/p\u003e\u003cp\u003ewhich is triggered by proactive and\/or reactive factors. This process starts generally by\u003c\/p\u003e\u003cp\u003efinding and selecting a target market, decisions which frequently are made on the basis\u003c\/p\u003e\u003cp\u003eof marketing research. An important part of the research is to locate the market entry\u003c\/p\u003e\u003cp\u003ebarriers, when entering in the foreign market. With this information the company has to\u003c\/p\u003e\u003cp\u003edevelop a strategy to enter the market. Within the strategy formulation the company also\u003c\/p\u003e\u003cp\u003ehas to choose an appropriate mode of entry. There are several different market entry\u003c\/p\u003e\u003cp\u003emodes and no one is the correct one, since they all have advantages as well as\u003c\/p\u003e\u003cp\u003edisadvantages. They are, however, more or less suitable depending on the company, its\u003c\/p\u003e\u003cp\u003eresources, its products etc. (Czinkota, 1993, p. 329-331, Johansson, 1997, p. 208 ff,\u003c\/p\u003e\u003cp\u003eTaylor, C. 2000).\u003c\/p\u003e\u003cp\u003eHowever, a company¿s internationalization process does not stop here. As the company\u003c\/p\u003e\u003cp\u003egains experience from its current activities, it may want to make additional investments\u003c\/p\u003e\u003cp\u003ein the market, due to factors that could be described as internal or external. These\u003c\/p\u003e\u003cp\u003efactors could also motivate a change of entry mode. Extreme views even say that once\u003c\/p\u003e\u003cp\u003ethe internationalization process has started, it will tend to proceed regardless of whether\u003c\/p\u003e\u003cp\u003estrategic decisions are made in that direction or not (Randoy, T. 2002, Wheeler, 1996).\u003c\/p\u003e\u003cp\u003eAlthough a lot of theory has been written on internationalization and on the choice of\u003c\/p\u003e\u003cp\u003eentry mode, there is little to be found on the internationalization process and particularly\u003c\/p\u003e\u003cp\u003eon the changing of entry mode.\u003c\/p\u003e\u003cp\u003eTo realize that the company could find itself in such a situation, where they need to\u003c\/p\u003e\u003cp\u003edevelop in the foreign market, can be difficult. The fact that the strategy and in that also\u003c\/p\u003e\u003cp\u003ethe entry mode chosen needs to be changed can be hard for a company to grasp, because\u003c\/p\u003e\u003cp\u003echange is always connected with a high degree of uncertanity. Research has shown\u003c\/p\u003e\u003cp\u003e(Randoy, T. 2002, Wheeler, 1996) that companies have found themselves in situations\u003c\/p\u003e\u003cp\u003ewhere their strategies and entry modes needed to be changed and, more importantly,\u003c\/p\u003e\u003cp\u003eresearch (Randoy, T. 2002, Wheeler, 1996) has shown that companies has managed to change entry modes. However, what the research lack is more indepth analysis of the\u003c\/p\u003e\u003cp\u003eprocess of changing entry mode. For reasons indicated above, a company in the relevant\u003c\/p\u003e\u003cp\u003esituation may need some help, some recommendations, which could make the change\u003c\/p\u003e\u003cp\u003eprocess less uncertain. [...]\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783640865543\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783640865543","offer_id":39442634932317,"sku":"9783640865543","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/6129b074-bdc9-4947-98fb-3f552b552d5a.jpg?v=1777781929","url":"https:\/\/shop.autorenwelt.de\/products\/beyond-the-choice-of-entry-mode-a-case-study-of-micropower-von-karl-nordhill-judith-plante","provider":"Autorenwelt Shop","version":"1.0","type":"link"}