{"product_id":"beyond-ethical-consumption-von-gianluigi-guido-m-irene-prete-marco-pichierri-giovanni-pino-und-alessandro-m-peluso","title":"Beyond Ethical Consumption","description":"This book examines what happens when consumption – originally based on ethical issues – becomes a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. It happens when consumers are deeply observant of the choices they made that it becomes a sort of faith, a recurrent behaviour which excludes a renewal of critical judgments and usually turns into habit or, even, fanaticism. Five related studies are presented in both consumer and political marketing: from fervid attachment to brands, to induction of compulsive forms of shopping or, even, fanatic behaviours, such as political extremism. On these themes, this volume offers a European point of view and, in particular, an Italian one, proposing new and original lines of research that have never been explored before.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783034321037\"\u003e\u003ch3\u003eReligious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783034321037","offer_id":55033376964933,"sku":"9783034321037","price":78.85,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/73461_f1efe89f-d316-4386-a30f-c9a64ad68c78.jpg?v=1786075939","url":"https:\/\/shop.autorenwelt.de\/products\/beyond-ethical-consumption-von-gianluigi-guido-m-irene-prete-marco-pichierri-giovanni-pino-und-alessandro-m-peluso","provider":"Autorenwelt Shop","version":"1.0","type":"link"}