{"product_id":"best-practices-von-kommunikations-und-servicedienstleistungen-customer-retention-programs-von-florian-jansen","title":"Best-Practices von Kommunikations- und Servicedienstleistungen: Customer Retention Programs","description":"\u003cp\u003eStudienarbeit aus dem Jahr 2004 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität Witten\/Herdecke, Veranstaltung: Best Practices Dienstleistungen, Sprache: Deutsch, Abstract: Both the theory as well as the management practice have changed their perspectives of marketing. Saturated and transparent markets lead to inefficiencies of classical mass-marketing, which targets on every possible customer in order to increase market share and realize economies of scale: information overload makes customers immune against ads. To worsen it, a lot these targeted customers are just interested in the best bargain ¿ while only few companies are in the position to serve its products or services for these low prices. This situation makes clear: what really counts, is each customers contribution of value. As this contribution increases with every year, making long-term relationships more valuable than short ones, customer retention was able to reach its current popularity.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783638724944\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783638724944","offer_id":39438956167261,"sku":"9783638724944","price":15.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/423c8fc8-6f88-4dee-9571-713dbac88e66.jpg?v=1777351849","url":"https:\/\/shop.autorenwelt.de\/products\/best-practices-von-kommunikations-und-servicedienstleistungen-customer-retention-programs-von-florian-jansen","provider":"Autorenwelt Shop","version":"1.0","type":"link"}