{"product_id":"basic-marketing-research-with-excel-von-alvin-burns-alvin-c-burns-und-ronald-f-bush","title":"Basic Marketing Research with Excel","description":"\n                                \n                \u003cp\u003eA concise presentation of marketing research fundamentals.\u003c\/p\u003e\n                                  \n                \n                \u003cp\u003e \u003c\/p\u003e\n                                  \n                \n                \u003cp\u003e\n                                        \n                    \u003ci\u003eBasic Marketing Research\u003c\/i\u003e\n                                         uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers. \n                \n                \u003c\/p\u003e\n                                  \n                \n                \u003cp\u003e \u003c\/p\u003e\n                                  \n                \n                \u003cp\u003eThe ISBN above is just for the standalone book,  if you want the book\/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below.\u003c\/p\u003e\n                                  \n                \n                \u003cp\u003e \u003c\/p\u003e\n                                  \n                \n                \u003cp\u003e0132490633 \/ 9780132490634 Basic Marketing Research with Excel \u0026amp; IBM® SPSS® 18.0 Integrated Student Version Package \u003c\/p\u003e\n                                  \n                \n                \u003cp\u003ePackage consists of \u003c\/p\u003e\n                                  \n                \n                \u003cp\u003e0132151715 \/ 9780132151719 IBM® SPSS® 18.0 Integrated Student Version \u003c\/p\u003e\n                                  \n                \n                \u003cp\u003e0135078229 \/ 9780135078228 Basic Marketing Research with Excel\u003c\/p\u003e\n                                  \n                \n                \u003cp\u003e  \u003c\/p\u003e\n                                \n                \u003cp\u003e \u003c\/p\u003e\n                                  \n                \n                \u003cp\u003e. \u003c\/p\u003e\n                                  \n                \n                \u003cp\u003e\u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9780135078228\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9780135078228","offer_id":57939015205189,"sku":"9780135078228","price":285.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/dc9beda8-14f3-4e83-bc28-88842234c154.jpg?v=1780977960","url":"https:\/\/shop.autorenwelt.de\/products\/basic-marketing-research-with-excel-von-alvin-burns-alvin-c-burns-und-ronald-f-bush","provider":"Autorenwelt Shop","version":"1.0","type":"link"}