{"product_id":"b2b-marketing-the-impact-of-personal-relationship-quality-on-b2b-customer-loyalty-von-mohamed-essam","title":"B2B Marketing","description":"\u003cp\u003eIn a competitive environment, strategy should take you to a different position stands out from the crowd. This study aims to provide a picture of how relationship quality can influence customer loyalty in the business-to-business context. This study follows the composite loyalty approach providing both behavioral aspects (purchase Intentions) and attitudinal loyalty in order to fully explain the concept of customer loyalty. A literature search is undertaken in the areas of customer loyalty, relationship quality, perceived service quality, trust, commitment and satisfaction. This study then seeks to address the following research issues: Does relationship quality influence customer loyalty? Which relationship quality dimensions influence each of the components of customer loyalty? This study was conducted in a business-to-business setting of the insurance industry in Egypt As the results show, to maintain customer loyalty to the supplier, a supplier may enhance all four aspects of relationship quality which are trust, commitment, satisfaction and service quality. Specifically, in order to enhance customer¿s trust, a supplier should promote the customer¿s trust.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659967177\"\u003e\u003ch3\u003eThe Impact of personal relationship quality on B2B customer loyalty\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783659967177","offer_id":39424911507549,"sku":"9783659967177","price":49.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/a93837e8-9d4b-4f98-8c59-48142bae9a7c.jpg?v=1776141536","url":"https:\/\/shop.autorenwelt.de\/products\/b2b-marketing-the-impact-of-personal-relationship-quality-on-b2b-customer-loyalty-von-mohamed-essam","provider":"Autorenwelt Shop","version":"1.0","type":"link"}