{"product_id":"assessing-brand-loyalty-in-the-irish-alcohol-market-von-lee-geraghty","title":"Assessing brand loyalty in the Irish alcohol market","description":"\u003cp\u003eThe Irish alcohol industry has experienced a fundamental, seismic change over the past five  years. Consumption and market value have declined in line with the economic turbulence of the late 2000''s. Brand loyalty as a strategic defense tool is now  imperative. This work evaluates this zeitgeist and analyzes the concept of loyalty within the alcohol  market. Brands future and prosperity is under threat....\"loyalty without reason\" is the  chief defense!\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838338583\"\u003e\u003ch3\u003eBrand Loyalty\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838338583","offer_id":39499104845917,"sku":"9783838338583","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/b2446680-0dd3-4ad8-8633-85afc9fa1b09.jpg?v=1757654869","url":"https:\/\/shop.autorenwelt.de\/products\/assessing-brand-loyalty-in-the-irish-alcohol-market-von-lee-geraghty","provider":"Autorenwelt Shop","version":"1.0","type":"link"}