Assessing brand loyalty in the Irish alcohol market: Brand Loyalty

Assessing brand loyalty in the Irish alcohol market: Brand Loyalty

von Lee Geraghty
Taschenbuch - 9783838338583
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Beschreibung

The Irish alcohol industry has experienced a fundamental, seismic change over the past five years. Consumption and market value have declined in line with the economic turbulence of the late 2000's. Brand loyalty as a strategic defense tool is now imperative. This work evaluates this zeitgeist and analyzes the concept of loyalty within the alcohol market. Brands future and prosperity is under threat....'loyalty without reason' is the chief defense!

Details

Verlag LAP Lambert Acad. Publ.
Ersterscheinung Februar 2010
Maße 220 mm x 150 mm x 8 mm
Gewicht 225 Gramm
Format Taschenbuch
ISBN-13 9783838338583
Auflage Nicht bekannt
Seiten 140

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