{"product_id":"aspect-of-internet-advertising-in-relation-to-cross-cultural-issues-von-reza-gharoie-ahangar","title":"Aspect of Internet Advertising in Relation to Cross-Cultural Issues","description":"\u003cp\u003eInformation Technology has brought about a change  in the ways people carry out various activities  whether at workplace or at home. The new generation  is net savvy and prefers working on Internet much  more as compared to any outdoor activities. This  has affected the business operations. The  advertisement industry is also influenced by such a  change and global marketers need to understand the  influence of culture on advertising, Companies now  prefer advertising on internet as larger section of  society is accessing it at regular intervals. The  advertisements are also affected by the cultural  values of the country. This book highlights the  role of Cross Cultural issues on Internet  advertising. In this context this book compares the  perception of Iran with American Internet Users to  find out the different aspects involved.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838398877\"\u003e\u003ch3\u003eIran VS. USA\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838398877","offer_id":39469283016797,"sku":"9783838398877","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/9e22e491-deef-4148-a096-98609b591bb1.jpg?v=1757743238","url":"https:\/\/shop.autorenwelt.de\/products\/aspect-of-internet-advertising-in-relation-to-cross-cultural-issues-von-reza-gharoie-ahangar","provider":"Autorenwelt Shop","version":"1.0","type":"link"}