{"product_id":"arts-and-cultural-sponsorship-von-manfred-bruhn-und-lorenz-pollmann","title":"Arts and Cultural Sponsorship","description":"\n                                \n                \u003cp\u003eArts and Cultural Sponsorship connects the cultural engagement of companies with strategic corporate and marketing communication. It is based on external cooperation with cultural institutions and internal collaboration with various communication departments within the company. The aim of this book is to present the full range of diverse applications of cultural sponsorship as a component of integrated communication. The systematic presentation of the individual steps for developing a sponsorship concept enables readers to identify the opportunities and risks of using arts and cultural sponsorship and, based on this, to develop an independent, company-specific arts and cultural sponsorship strategy. Case studies from the perspectives of sponsors and sponsored parties provide practical insights as well as inspiration and reflection opportunities for developing one’s own arts and cultural sponsorship strategy.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003e\n                                        \n                    \u003cstrong\u003eContents\u003c\/strong\u003e\n                                    \n                \u003c\/p\u003e\n                                \n                \n                \u003cul\u003e\n                                        \n                    \n                    \u003cli\u003eConcept and fundamentals of arts and cultural sponsorship\u003c\/li\u003e\n                                        \n                    \n                    \u003cli\u003eForms of arts and cultural sponsorship\u003c\/li\u003e\n                                        \n                    \n                    \u003cli\u003eIntegration of arts and cultural sponsorship into arts and cultural funding\u003c\/li\u003e\n                                        \n                    \n                    \u003cli\u003eManagement process of arts and cultural sponsorship and Cultural Sponsorship Canvas\u003c\/li\u003e\n                                        \n                    \n                    \u003cli\u003eSituational analysis in arts and cultural sponsorship\u003c\/li\u003e\n                                        \n                    \n                    \u003cli\u003eGoals and target groups of arts and cultural sponsorship\u003c\/li\u003e\n                                        \n                    \n                    \u003cli\u003eDevelopment of an arts and cultural sponsorship strategy\u003c\/li\u003e\n                                        \n                    \n                    \u003cli\u003eSelection of arts and cultural sponsorships\u003c\/li\u003e\n                                        \n                    \n                    \u003cli\u003eOperational design of arts and cultural sponsorship\u003c\/li\u003e\n                                        \n                    \n                    \u003cli\u003eIntegration of arts and cultural sponsorship into marketing and corporate communication\u003c\/li\u003e\n                                        \n                    \n                    \u003cli\u003eSuccess measurement in arts and cultural sponsorship\u003c\/li\u003e\n                                        \n                    \n                    \u003cli\u003eTrends in the use of arts and cultural sponsorship\u003c\/li\u003e\n                                        \n                \n                \u003c\/ul\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783658500788\"\u003e\u003ch3\u003eSystematic Planning of Partnerships Between Actors in the Cultural Sector and Businesses\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9783658500788","offer_id":58053526356293,"sku":"9783658500788","price":117.69,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/9d7c1753-3b8e-4676-869c-30c62c9171f0.jpg?v=1780979813","url":"https:\/\/shop.autorenwelt.de\/products\/arts-and-cultural-sponsorship-von-manfred-bruhn-und-lorenz-pollmann","provider":"Autorenwelt Shop","version":"1.0","type":"link"}