{"product_id":"arhetipy-potrebitelej-roskoshi-von-majkl-but","title":"Arhetipy potrebitelej roskoshi","description":"\u003cp\u003eRynok predmetow roskoshi nahoditsq w postoqnnom dwizhenii, poätomu krajne wazhno ponimat' osnownye motiwy i tendencii pokupatelej, kotorye opredelqüt äti izmeneniq. Naprimer, nowye pokoleniq potrebitelej sklonny cenit' opyt, a ne sobstwennost', nowye den'gi stanowqtsq starymi den'gami, i dazhe starye den'gi w nashi dni delaüt pokupki w Internete. Cel' ätoj knigi - predlozhit' chitatelü edinuü teoreticheskuü bazu, ob#edinqüschuü weduschie literaturnye modeli potrebitel'skogo sprosa i marketinga, i razrabotannuü special'no dlq togo, chtoby sluzhit' odnowremenno rukowodstwom \"kak delat'\" dlq marketologow towarow klassa lüx i rukowodstwom \"wot pochemu\" dlq ih potrebitelej. Na protqzhenii wsej knigi dlq podkrepleniq argumentow priwodqtsq sootwetstwuüschie citaty iz literatury i ot rukowoditelej otrasli. V konce knigi razrabotannaq koncepciq primenqetsq na primere sobstwennoj sfery biotopliwa. Posle prochteniq ätoj knigi wy nikogda ne budete smotret' na potrebitelej i proizwoditelej roskoshi po-staromu!\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786207118328\"\u003e\u003ch3\u003eI kak ih obsluzhiwat'\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786207118328","offer_id":47595158536517,"sku":"9786207118328","price":29.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/cd7a31e9-d521-476d-a6f1-895bacd78c94.jpg?v=1749621692","url":"https:\/\/shop.autorenwelt.de\/products\/arhetipy-potrebitelej-roskoshi-von-majkl-but","provider":"Autorenwelt Shop","version":"1.0","type":"link"}