{"product_id":"applied-marketing-management-von-faustino-taderera","title":"Applied Marketing Management","description":"\u003cp\u003eFaustino Taderera, the most published, polished and  celebrated Marketing, International Business and  Supply Chain academic, icon and guru in Africa,  wrote this book in Applied Marketing Management as  an advanced course at undergraduate and postgraduate  level and covers topics like:- marketing plans;  sustainable competitive advantage; core  competencies; buyer and consumer behaviour; product,  corporate and national branding; mergers and  acquisitions; globalization strategies for firms and  nations; segmentation, positioning; vision, mission,  objectives, strategies; tendering; Ansoff Product- Growth Matrix; the BCG Matrix, Porter¿s generic  strategies; Entrepreneurship; TQM; ethics; corporate  governance; social responsibility and the sensitive  political angle of business and society.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838364735\"\u003e\u003ch3\u003eMarketing Plans, Strategy, Vision\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838364735","offer_id":39469175177309,"sku":"9783838364735","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/a64717a7-7546-4059-b3f6-e37aece77461.jpg?v=1758087853","url":"https:\/\/shop.autorenwelt.de\/products\/applied-marketing-management-von-faustino-taderera","provider":"Autorenwelt Shop","version":"1.0","type":"link"}