{"product_id":"application-of-revenue-management-to-the-manufacturing-industry-von-p-blumenthal-i-petersen-t-schubert","title":"Application of Revenue Management to the Manufacturing Industry","description":"\u003cp\u003eSeminar paper from the year 2008 in the subject Business economics - Supply, Production, Logistics, grade: 1,0, Technical University of Braunschweig (Institut für Produktion und Logistik), language: English, abstract: Revenue management (RM) is the umbrella term for a set of strategies, tactics and\u003c\/p\u003e\u003cp\u003einstruments aiming at the maximization of yield by allocating a company¿s capacity to\u003c\/p\u003e\u003cp\u003edifferent customers at different prices. Due to its great success, the application of\u003c\/p\u003e\u003cp\u003erevenue management is widespread nowadays. But as the origin of RM lies in the\u003c\/p\u003e\u003cp\u003eairline industry, this is still the sector of its main application. Service industries such\u003c\/p\u003e\u003cp\u003eas hotels, car-rentals or internet service providers which share the same characteristics\u003c\/p\u003e\u003cp\u003eas the airline industry (e.g. fixed capacity and a highly uncertain demand) discovered\u003c\/p\u003e\u003cp\u003equite early the potential of RM. Consequently, they were the first to adopt\u003c\/p\u003e\u003cp\u003eRM strategies.1 Retailers, broadcasting industries and companies of the energy sector\u003c\/p\u003e\u003cp\u003ehave followed lately.\u003c\/p\u003e\u003cp\u003eThe core concept of RM becomes clear, considering the economics of RM (Cross\u003c\/p\u003e\u003cp\u003e1997, p.73ff): The downward-sloping demand curve (figure 1) shows the number of\u003c\/p\u003e\u003cp\u003eunits of a certain product which are sold at a certain price. [...]\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783640321292\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783640321292","offer_id":39440700637277,"sku":"9783640321292","price":27.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/538bb3d0-adc2-4a47-b216-fae8f3999306.jpg?v=1777609567","url":"https:\/\/shop.autorenwelt.de\/products\/application-of-revenue-management-to-the-manufacturing-industry-von-p-blumenthal-i-petersen-t-schubert","provider":"Autorenwelt Shop","version":"1.0","type":"link"}