{"product_id":"analyzing-corporate-discourse-in-globalized-markets-the-case-of-fiat-von-pietro-manzella","title":"Analyzing corporate discourse in globalized markets: the case of FIAT","description":"\u003cp\u003eIn considering the case of the Italian vehicle manufacturer, this book tries to answer the following question: What are the key business communication issues facing a multinational aiming to consolidate its position in an intensely competitive global environment? The analysis is carried out within the discipline of business communication, a multidisciplinary area encompassing discourse analysis, applied linguistics, legal, economic and marketing discourse, terminology and translation studies,  cross-cultural studies, labour law, and industrial relations.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783848494491\"\u003e\u003ch3\u003eAspects of communication at the corporate level\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783848494491","offer_id":39489821638749,"sku":"9783848494491","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/d1466bdf-3b1c-46ac-877f-f8932dfb145f.jpg?v=1776313436","url":"https:\/\/shop.autorenwelt.de\/products\/analyzing-corporate-discourse-in-globalized-markets-the-case-of-fiat-von-pietro-manzella","provider":"Autorenwelt Shop","version":"1.0","type":"link"}