{"product_id":"analysis-of-the-relation-between-consumer-behaviour-and-applying-of-the-marketing-mix-von-siamak-hadifar","title":"Analysis of the Relation between Consumer Behaviour and Applying of the Marketing Mix","description":"\u003cp\u003eEssay from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: B, University of Bratislava (UNIVERSITY OF ECONOMICS IN BRATISLAVA), language: English, abstract: Customers search consciously for products but they also search much more unconsciously for products and services to satisfy their needs. In many cases, however, it is not the targeted rational purchase, but the marketing, which encourages the customer to buy. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSuccessful marketing, however, presupposes that providers of goods or services know exactly the background of the purchasing behaviour, the current or latent needs of their customers and the current trends in purchasing behaviour. Only then, can a successful marketing model be developed from a mix of marketing tools. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFor this reason, consumer behaviour research is of great importance.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783668466340\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783668466340","offer_id":39451636039773,"sku":"9783668466340","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/93be8e60-36b1-4755-9dee-14d1facba47f.jpg?v=1778390372","url":"https:\/\/shop.autorenwelt.de\/products\/analysis-of-the-relation-between-consumer-behaviour-and-applying-of-the-marketing-mix-von-siamak-hadifar","provider":"Autorenwelt Shop","version":"1.0","type":"link"}