{"product_id":"an-investors-perspective-on-marketing-excellence-von-dominik-kemsa","title":"An Investor’s Perspective on Marketing Excellence","description":"Dominik Kemsa develops a comprehensive framework to objectively assess a firm’s position with respect to Marketing Excellence (MEXC). Drawing on resource-based theory MEXC is conceptualized as a holistic framework of capabilities, which can be the source of sustained competitive advantage and concomitant superior firm performance. Conducting a large-scale literature review and synthesizing the findings from different research areas, this book finds that MEXC can be measured with the help of a set of 25 secondary data indicants, which are aggregated to a MEXC dashboard.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783658247034\"\u003e\u003ch3\u003eHow Objective Marketing Indicants Can Complement Firm Valuations\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783658247034","offer_id":39472564797533,"sku":"9783658247034","price":53.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/96fa1de0-529e-4bc4-932a-c0a014e91de6.jpg?v=1775107699","url":"https:\/\/shop.autorenwelt.de\/products\/an-investors-perspective-on-marketing-excellence-von-dominik-kemsa","provider":"Autorenwelt Shop","version":"1.0","type":"link"}