{"product_id":"an-exploratory-study-of-mens-interpretation-and-choices-of-male-looks-a-quantitative-and-qualitative-research-von-ou-zhang-wi-suk-kwon","title":"An Exploratory Study of Men's Interpretation and Choices of Male Looks","description":"\u003cp\u003eRevision with unchanged content. Men's shifting self-identities and masculinities result in changes in men's  clothing and shopping behavior. This study explored how male consumers  with a different degree of fashion opinion leadership interpret the same male  looks and the differences in their tendency to accept a variety of looks. It also  investigated how these variances are related to information sources used.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783639454437\"\u003e\u003ch3\u003eA Quantitative and Qualitative Research\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783639454437","offer_id":39428191879261,"sku":"9783639454437","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/b605285b-5819-406a-a73d-fce06b6b4719.jpg?v=1776403351","url":"https:\/\/shop.autorenwelt.de\/products\/an-exploratory-study-of-mens-interpretation-and-choices-of-male-looks-a-quantitative-and-qualitative-research-von-ou-zhang-wi-suk-kwon","provider":"Autorenwelt Shop","version":"1.0","type":"link"}