{"product_id":"an-assessment-of-values-concerning-luxury-brand-purchase-intention-a-cross-cultur-comparison-von-tagreed-abalkhail","title":"An assessment of values concerning luxury brand purchase intention","description":"\u003cp\u003eThis book is a great source for luxury brands producers and retailers. It compares two different cultures; western and Middle eastern specially, United State and Saudi culture regarding luxury purchase intentions . This book includes the three main values of luxury: functional, social and individual while also addressing consumer guilt. the main terms individualism and collectivism were also discussed ¿\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659772788\"\u003e\u003ch3\u003eA cross cultur comparison\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783659772788","offer_id":39449547735133,"sku":"9783659772788","price":51.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/2ba7fc03-9f35-4449-b644-8ef5edd146ce.jpg?v=1776231406","url":"https:\/\/shop.autorenwelt.de\/products\/an-assessment-of-values-concerning-luxury-brand-purchase-intention-a-cross-cultur-comparison-von-tagreed-abalkhail","provider":"Autorenwelt Shop","version":"1.0","type":"link"}