{"product_id":"an-analysis-of-the-partnership-between-jaguar-land-rover-and-chery-automobile-company-ltd-von-ender-gulcan","title":"An Analysis of the Partnership Between Jaguar Land Rover and Chery Automobile Company Ltd.","description":"\u003cp\u003eDocument from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Northumbria University, language: English, abstract: The automotive industry is changing. Home-markets of world-known automakers become saturated. Many companies seek new opportunities and chances in new markets. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe major future challenges for JLR are from economic nature. Economic growth in Europe is stagnating which leads to moderately increasing sales. Additionally, there is pressure to adhere to environmental standards which complicates competition further.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAlthough Europe is a mature market with comprehensive intellectual property rights, and low corruption, without satisfying growth, JLR needs to seek new markets. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn general, there are 3 types of motives for companies to engage in foreign direct investments (FDI), market-seeking motives, resource- or asset-seeking motives and efficiency-seeking motives.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783668551190\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783668551190","offer_id":39442606850141,"sku":"9783668551190","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/01085035-0dd6-42ad-9e33-0907e651c0ec.jpg?v=1778473670","url":"https:\/\/shop.autorenwelt.de\/products\/an-analysis-of-the-partnership-between-jaguar-land-rover-and-chery-automobile-company-ltd-von-ender-gulcan","provider":"Autorenwelt Shop","version":"1.0","type":"link"}