{"product_id":"amazon-marketing-strategy-mba-marketing-assignment-von-manfred-damsch","title":"Amazon Marketing Strategy","description":"\u003cp\u003eResearch Paper (undergraduate) from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, University of applied sciences, Munich, language: English, abstract: Founded in Seattle (Washington, USA) by Jeffrey Bezos in 1995, Amazon\u003c\/p\u003e\u003cp\u003eis now the world leading internet sales platform for consumer goods.\u003c\/p\u003e\u003cp\u003eOffering books in the first place Amazon now offers products in more than\u003c\/p\u003e\u003cp\u003e40 different product categories.\u003c\/p\u003e\u003cp\u003eOmnipresent everywhere in the internet Amazon claims to be \"the world's\u003c\/p\u003e\u003cp\u003emost customer-centric\" company. Indeed Amazon is doing everything to\u003c\/p\u003e\u003cp\u003eachieve this goal through continuous service-improvement. Whenever a\u003c\/p\u003e\u003cp\u003enew service will be launched customers expectations always define the\u003c\/p\u003e\u003cp\u003ekey features.\u003c\/p\u003e\u003cp\u003eBut what an internet company would Amazon be if this customer centric\u003c\/p\u003e\u003cp\u003emission wouldn't be promoted and capitalised. Grown up with the internet\u003c\/p\u003e\u003cp\u003eand familiar with all its marketing instruments, Amazon uses every\u003c\/p\u003e\u003cp\u003eopportunity to promote its brand and the offered services.\u003c\/p\u003e\u003cp\u003eBeside the user-experience Amazons success depends on its propagation\u003c\/p\u003e\u003cp\u003eand accessibility. Amazon manages this by sophisticated partner\u003c\/p\u003e\u003cp\u003eprograms to grow fast and continuously. In consequence of the market\u003c\/p\u003e\u003cp\u003epower Amazon has, the prices for goods are more than competitive in the\u003c\/p\u003e\u003cp\u003einternet.\u003c\/p\u003e\u003cp\u003eSince the internet still hasn't reached its maximum capacity and far not\u003c\/p\u003e\u003cp\u003eeverybody  especially elder generations  uses the internet for daily\u003c\/p\u003e\u003cp\u003eshopping, Amazons growth will continue and further customer-centric\u003c\/p\u003e\u003cp\u003eservices will follow as long as the vision keeps alive.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783640780693\"\u003e\u003ch3\u003eMBA Marketing Assignment\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783640780693","offer_id":39442229624925,"sku":"9783640780693","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/2b41e747-3f6d-417d-8c03-988991707a75.jpg?v=1777784007","url":"https:\/\/shop.autorenwelt.de\/products\/amazon-marketing-strategy-mba-marketing-assignment-von-manfred-damsch","provider":"Autorenwelt Shop","version":"1.0","type":"link"}