{"product_id":"alignment-and-coordination-of-customer-segmentation-distribution-channel-segmentation-and-overall-strategy-of-the-firm-a-qualitative-study-on-sporting-goods-industry-von-thomas-rossberger","title":"Alignment and Coordination of Customer Segmentation, Distribution Channel Segmentation and Overall Strategy of the Firm. A Qualitative Study on Sporting Goods Industry","description":"\u003cp\u003eThe modern term of segmentation in marketing and sales can be observed in markets all over the world. In many established European markets a hyper-segmentation (Perez, 2008; Berghoff, 2007) is surpassing this development already. The term of hyper-segmentation expresses the tendency of a market allocation in too many subsegments or small niches. Facing a highly competitive market environment, producers are confronted with limited or declining market shares as well as constant pressure on product prices and costs. ¿Blue Oceans¿ (Kim \u0026amp; Mauborgne, 005), thestill unexploited markets, are the desire of any sales oriented company. Discovering these Blue Oceans is demanding and entering them requires a considerable initial funding.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783736990340\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783736990340","offer_id":39457819394141,"sku":"9783736990340","price":34.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/79671aa2-7edd-460a-8518-fbd632c972d4.jpg?v=1776494867","url":"https:\/\/shop.autorenwelt.de\/products\/alignment-and-coordination-of-customer-segmentation-distribution-channel-segmentation-and-overall-strategy-of-the-firm-a-qualitative-study-on-sporting-goods-industry-von-thomas-rossberger","provider":"Autorenwelt Shop","version":"1.0","type":"link"}