{"product_id":"air-asia-penetrating-into-the-south-african-airline-industry-von-weng-marc-lim","title":"Air Asia: Penetrating into the South African Airline Industry","description":"\u003cp\u003eResearch Paper (undergraduate) from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: High Distinction, Monash University Malaysia, Sunway Campus, course: Strategic Management, language: English, abstract: Air Asia is a low-cost carrier based in Kuala, Lumpur Malaysia which flies to\u003c\/p\u003e\u003cp\u003eover 66 successfully penetrated destinations in 18 countries worldwide.\u003c\/p\u003e\u003cp\u003eNevertheless, this innovative organisation continuously seeks new potential\u003c\/p\u003e\u003cp\u003emarkets for its investment. However, not all countries are an attractive prospect\u003c\/p\u003e\u003cp\u003efor a new investment. This book presents an analysis on the attractiveness of\u003c\/p\u003e\u003cp\u003ethe South African airline industry along with Air Asiäs current internal states\u003c\/p\u003e\u003cp\u003eand strategies in an attempt to rationalise the viability of an investment decision\u003c\/p\u003e\u003cp\u003einto the state. The data collected entails from secondary sources ranging from\u003c\/p\u003e\u003cp\u003eacademic journal articles, organisational websites and reports, online\u003c\/p\u003e\u003cp\u003enewspapers, to various databases. The main findings includes a favourable yet\u003c\/p\u003e\u003cp\u003echallenging immediate and macroeconomic environment conditions in South\u003c\/p\u003e\u003cp\u003eAfrica, supporting internal strengths that were aligned with most key success\u003c\/p\u003e\u003cp\u003efactors for the investment plan taking into account certain drawbacks identified,\u003c\/p\u003e\u003cp\u003eand a well-positioned business-level and corporate-level strategy to take on a\u003c\/p\u003e\u003cp\u003enew investment in the state. It is concluded that the South African airline\u003c\/p\u003e\u003cp\u003eindustry is a viable market in which Air Asia is able to weather those obstacles\u003c\/p\u003e\u003cp\u003eand achieve great success. Nonetheless, Air Asia is recommended to play safe\u003c\/p\u003e\u003cp\u003eand currently penetrate the industry on a smaller scale before operating in a\u003c\/p\u003e\u003cp\u003elarger scale.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783656124276\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783656124276","offer_id":39432776253533,"sku":"9783656124276","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/6f476f8b-d494-40d1-8167-d937d5c435f5.jpg?v=1777868738","url":"https:\/\/shop.autorenwelt.de\/products\/air-asia-penetrating-into-the-south-african-airline-industry-von-weng-marc-lim","provider":"Autorenwelt Shop","version":"1.0","type":"link"}