{"product_id":"agile-marketing-von-greg-kihlstrom","title":"Agile Marketing","description":"\u003cp\u003eIn today's AI-driven world, effective communication with intelligent systems has become a necessity rather than a luxury. This book, Optimizing Prompt Engineering for Generative AI serves as your comprehensive guide to mastering the art and science of crafting compelling prompts that unlock the full potential of AI.\u003c\/p\u003e\u003cp\u003eFEATURES\u003c\/p\u003e\u003cp\u003e¿ An overview of Agile Principles and how they apply to marketing\u003c\/p\u003e\u003cp\u003e¿ An in-depth review of Scrum: its elements, roles, and practices\u003c\/p\u003e\u003cp\u003e¿ How to effectively move from a traditional waterfall approach to an Agile, Scrum-based approach\u003c\/p\u003e\u003cp\u003e¿ How to work with other Agile and non-Agile teams in an enterprise environment\u003c\/p\u003e\u003cp\u003e¿ The importance of continuous improvement in Agile Marketing\u003c\/p\u003e\u003cp\u003e¿ How to focus on business value when implementing Agile Marketing\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781501523571\"\u003e\u003ch3\u003eImplementing Scrum in a Marketing Environment\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9781501523571","offer_id":54162164777285,"sku":"9781501523571","price":44.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/041f853f-3193-4d6e-a0e1-382d00f5bdb4.jpg?v=1780200992","url":"https:\/\/shop.autorenwelt.de\/products\/agile-marketing-von-greg-kihlstrom","provider":"Autorenwelt Shop","version":"1.0","type":"link"}